In 1917, Hall and his brother Rollie "invented" modern wrapping paper when they ran out of traditional colored tissue paper at the stationery store and substituted fancy French envelope lining paper. By 1912, the postcard craze had faded and the company had begun selling "Christmas letters" and greeting cards, shortening its name a few years later to the Norfolk Card Company. The postcard business soon outgrew the store's resources, and Joyce moved it to Kansas City in 1910. The next year, Rollie bought out the store's non-family business partner and it became "Hall Brothers", doing business as the Hall Book Store. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).Ī Hallmark Store in Toronto Eaton Centre.ĭriven by an early 20th-century postcard craze, Joyce Clyde Hall and his older brothers, William and Rollie, began the Norfolk Post Card Company in 1907, initially headquartered in the Norfolk, Nebraska bookstore at which they worked. Hallmark acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. In 1985, the company was awarded the National Medal of Arts. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. is a private, family-owned American company based in Kansas City, Missouri. Hallmark Channel ( Crown Media Holdings).
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